Finally Know Exactly Who You're Writing and Marketing To
A simple high- impact 3- module course that takes you from "my book is for everyone" to a fully fleshed- out, data-driven ideal reader you can write and sell to with confidence.
You Know You Can Help People But...
When someone asks "Who is this for?" the answer sounds vague. Your marketing feels scattered, your copy feels generic, and you're never quite sure why some readers light up and others scroll past.
This course gives you concrete, named, Samantha- level avatar and practical roadmap so every back- cover blurb, email, and post feels like a direct conversation with one ideal reader who actually buys.
By the end of this 3- Module experience you will:
Demographics That Actually Matter
Define a clear, specific avatar using demographics that actually drive buying decisions (age, income, location, life stage, industry, education, family status)
Day-In-The-Life, Pain Points, & Speaking Language
Map a day-in-the-life for your reader so you can see exactly when they feel stressed, guilty, proud, or overwhelmed and where you book and offer fits.
Turning Avatar Knowledge into Offers, Content & Strategy
Drop your generic copy and write copy, offers, and a content roadmap to make your copy feel specific to target your avatar's pain points and desires.
Feeling Stuck with Your Book Launch?
Been there. Done that.
You've poured your heart and soul into writing a book, but now you're facing the daunting task of marketing it. The fear of your book getting lost in the vast sea of new releases is overwhelming. You dream of seeing your name on the bestseller list, but the path to get there seems unclear and intimidating.
It all started with a manuscript and a dream.
As an author, I once stood where you are now. I had a book I believed in, but no idea how to get it into the hands of readers. The world of book marketing felt like an insurmountable challenge.
But I refused to let my book fade into obscurity. Together we'll navigate the Complex world of book marketing, harness the power of algorithms, and create a launch strategy that will catapult your BOOK to success.
What's Inside Each Module
Module 1: Demographics That Matter
Stop "Aunt Marge" marketing and build clear, named avatar grounded in real- world data, not wishful thinking. You'll walk away with a one- page demographic snapshot and story- based "meet your avatar" description you can use across your platform to attract readers and clients.
Module 2: Day-In-The-Life, Pain Points, and Language
Turn "woman 35-55" into a fully lived- in character whose schedule, triggers, and desires drive your copy and product decisions. You'll create a day-in-the life map, a list of pain points and desires on rewrite copy that finally lands.
Module 3: Using the Avatar to Design Offers, Content, and Strategy
Learn to run every title, offer, and email through "Would she say yes?" and design content that feels like a no- brainer to your reader. You'll build a mini offer/ content roadmap, a personalized One- Client Test Checklist, and a simple segmentation pyramid for your growing audience.
An Invite to Have Your Personalized Plan Designed For You!
An invitation to have a personalized plan created for you and how to execute that plan with clarity.
Who this is perfect for
This course is designed for:
Authors who are tired of vague "my book is for everyone" answers and want sharp, specific ideal reader
Experts and coaches who need their book and offers to attract mid- career, ROI- focused readers who value time, money, and sanity- savers.
Busy professionals who want a giant program- just streamlined, 3- Module path to clarity they can implement fast.
Meet Juliet
Author Platform Builder, Publisher, and Book Marketer
Fueled by equal parts Diet Coke and passion, I spend my days helping authors build their platforms.
What is a platform?
Platform building is the art of construction, where every connection made and every word shared is a step upward, potentially lifting you from the cozy shadows of obscurity to the dazzling heights of bestseller lists—provided the elevator doesn’t get stuck!
Juliet Clark has been featured on ABC, NBC, FOX, and Market Watch as a recognized expert in the publishing world. She is a dynamic and sought -after speaker and award- winning podcaster who has spent the last twenty years helping authors, coaches, speakers, and small businesses all over the world publish and drive their books to bestsellers. Her award- winning podcast, Promote, Profit, Publish, helps entrepreneurs understand how to use great tools in coaching and small business spaces.
This Course Includes
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THIS COURSE IS FOR YOU IF YOU WANT TO LEARN:
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